How many times do you get asked by prospective customers “do you have a website?”. In this day and age it’s one of the first questions that people will ask.

If you answer no to the question, you may just have lost a customer and you certainly have lost the opportunity to sell to the customer over and over, unless they keep coming back to your business of course.

If you answer yes to the question, and give out your website address, what will they find?

Most small business websites consist of a brochure style, less than 5 page website. The problem with this is that because the website may be a year or two old and rarely updated, prospective customers do not know what your most recent offerings are.

Also, if your website is not updated regularly, it may easily slip down in the search engine rankings (assuming it got a high ranking in the first place), as search engines will rank a website with new content higher than one which hasn’t changed for a length of time.

Building trust by providing timely, and relevant information for the prospect is one of the main reasons that a prospect will become a customer.

It is for these reasons, and many others, that here at TS Web Consulting we do not create single page or 5 page websites. There really is only one solution for the small business owner and that is a Content Management System (CMS). A CMS allows you, or one of your staff, to easily update your website, providing up to date information and offers to your prospective customers.

Although a CMS sounds complicated, using a CMS is just as easy as using wordprocessing software and having the ability to update it monthly, weekly, daily even, your customers will keep coming back to see what new products/services you have to offer and keeping your business fresh in their minds.

At TS Web Consulting we can have a CMS based website up an running for your business in just a few hours, ready to start gathering visitors and bringing new customers to your business. The return on your investment can be huge and continue for many years to come!

To find out more about using a Content Managemnet System and Online Marketing of your business call Tim on 01945 780821 or 07979 864718. Alternatively, you can email your questions, by clicking here.